What is SEO and How it Works?

SEO is called to the process of improving the visibility of a website in search engines such as Google, Yahoo or Bing organically without paying for access to a leading position in the results of the search engine, according to a certain search criteria.

This positioning of the website is achieved naturally by performing optimization tasks on your websites. In order to increase traffic and appear in the top positions of search engines on a web page, it is desirable to apply optimization tasks.

The task of optimization includes the structure and content of the website, it also includes various link building and link baiting techniques. The process of link building and link baiting of the website to rank your website in the top positions of the search engines is called SEO.

It becomes really difficult for you to rank your site in the top pages when site keywords competition is high. Then it becomes hard and take the time to give you desired results on search engine. But if you choose natural way of ranking your site in the search engine then you get long term results, regardless of the fact that it takes much more time.

Now we will discuss types of SEO for a better understanding and idea.

Types of SEO:

You can differentiate the SEO techniques in two categories that are mentioned bellow.

•    White Hat SEO.

•    Black Hat SEO.

What is White Hat SEO?

It is the natural and foolproof method of utilizing SEO techniques to improve the rankings of your website. All the SEO work is done according to the google's naturally described guidelines, hence, it helps you escape from being penalized and spammed. The wholesomeness level of this technique is very high.

The Whole White Hat SEO technique includes developing high-quality content, HTML optimization and restructuring of the website, link acquisition campaigns that are supported by high-quality content and some manual research.

The results of this technique are steady and gradual but they are long lasting results. Thus, when you are in the top searches of the search engine then you don’t drop down suddenly.

What is Black Hat SEO?

It is the wrong method of obtaining top ranks in the search engines. It is done by exploiting the weaknesses of the search engine algorithms. This method in direct conflicts with the search engine guidelines. Its wholesomeness is not of any worth because this technique can lead you to spam your website on the arrival of google updates.

This technique includes the link spam, keyword stuffing, cloaking etc. That results in penalizing and spamming your website by google after some time.

This is a method of getting quick results, it gives you rapid results and indexes your website in the top pages of search engine. But it is for the short time span, your website has no guarantee of being in the top searches for the long time period.

Some activities to improve your search engine rankings naturally:

Related Website:

Get other subject related websites linked to your website. It is, therefore, interesting to search for those terms that you think should drive traffic to your site, and study which of them have a complementary content. For example, if you want to get positioned for the term "SEO Services", then it is definitely important to try and get reciprocal links to SEO Services in other cities. So you can have an analysis of what your competitors are providing and get how to know about competing them and leaving them behind in the search engine searches.

Sign up Directories:

Sign up on important directories like Dmoz, business and Yahoo etc. The directories have lost much interest in the search engines, but remain a good starting point for your website to get first tracking links from search engines. Both require a human filter for inclusion which ensures the quality of the added web link, but also slow down and hinders their inclusion.

Forum Participation:

Register and participate in forums, preferably in those that are related to your website activity. The frequent participation must be accompanied by real and valuable, to be taken into account as a qualified user input to give your website better rankings.

Write Articles:

Write articles on because they are a powerful method of improving the ranking and attract visitors. If you can write a few articles on the usefulness of the products on your website.

Social Networks:

Right now there are hundreds of social networks such as Hi5, Facebook, and Orkut, to participate and get visits from our new "friends." For Google Twitter and Facebook are social networks that have more relevance for positioning.

Quality Content:

Create quality content with texts containing high keyword density with web users seeking potential customers or services or products from the site.

•    Use bold or italics in content for keywords that are intended position.

•    Use tags "meta" (description and title) with keywords strategically chosen previously.

•    Using headers h1, h2, h3, etc. to highlight important words or titles. Keywords should be used in headers.

•    You should create unique and relevant content, titles and descriptions for each page of the website.

Website Design:

Perform the structuring and designing of a website, it means paying attention to functional, easy to access the website that captures the user's attention. Create a clean web design and advertising  so it delivers relevant content which speaks specifically for  the website

SiteMap of Website:

Create a sitemap that internally links the pages of the site. A "sitemap" is the code which enables the seeker and Google to step through the various sections of the site orderly, improving its visibility.

Exchange content:

Generate traffic through SEM (Search Engine Marketing) or search engine results with keywords to the website considered. Also, generating traffic through social networks and segment them and others.